The internet has been the fastest growing media and its exponential growth has been unstoppable. Even Search Engines can’t give an estimate of how many websites exist on World Wide Web. So how does one make sure that their website stands high when being searched, with millions of results in competition? How does one design the website that the search engines index you high in the results?
Well that’s where your SEO comes into picture. Todd Malicoat says, “Search engine optimization plays a major role in the language of the World Wide Web as a noun, verb and adjective”. This article will throw light on the benefits that one receives in return of a properly executed website:
● Indexed by Search Engines
A well executed SEO strategy ensures that your website is found and indexed by the search engine. Your site’s each page is developed and optimized in a manner that they turn cost effective and profitable for you.
● Optimized Website Architecture
Brian Reed says, “Everything is designed. Few things are designed well”. SEO ensures that your website falls in the latter category. A well SEO Friendly website structure will have following characteristics:
Simple web design.
Use of great themes and colors.
Avoid using nested frames.
Avoid multiple hierarchies in the website structure.
Will consist of a site map which has links to it.
Well optimized homepage.
Links of all the important pages provided on the homepage.
Less of graphics & images.
Images should have an ALT text to it.
● Meta Attributes
Meta attributes play an important role as far as search is concerned. Meta title and Meta description is the first thing that a user sees when the search engines produces results. An untitled Meta title will stand no were in the search. So it’s important that your Meta title and description conveys what your content is all about. An SEO will ensure that your website pages contain Meta attributes which are well structured by incorporating the right keywords in it. Also, it’s important that keywords and keywords combination are well selected. It’s observed that using keyword phrases in Meta keywords yields more result than one word keyword.
Right kind of SEO strategy will not only emphasize on producing unique content but also an optimized content. First and foremost search for the right keywords that would relate to your content. Once you have the keywords, write articles by incorporating them. But that doesn’t mean that your content will be full of keywords. The keyword frequency should be 5 – 7%.
If possible the keyword usage could be in article title, introduction or the body. It clears that how relevant the keyword is in write-up.
Well the task doesn’t end here. It’s important that the website is updated with fresh content regularly.
Any link building is not good link building. An SEO will make sure that link building of your website is done on valued and trusted sites only. The more you have these links the better is your website credibility. It in turn clears to the search engines that your site is acceptable and shared by large audiences. This will lead to high rankings and increase your site’s visibility.
● Optimized URL
SEO strategy emphasizes on using targeted keywords in the URL which has direct co relation with high search engine rankings.
● Like & Share
An SEO will never underestimate the power of today’s social network. It’s all about Like & Share. Social Medias like facebook, twitter, friendfeed have become easy way to spread information. Indulging in them helps in gaining PR’s for your website.
It’s important that traffic is directed to your website but it’s equally important that traffic converts your website profit generating as well. An SEO emphasizes on the latter aspect because that’s how your business will flourish. It’s not about traffic generation but right traffic generation.
● Technology Aspect
An SEO has an idea of the latest technology happenings. They will encourage you for using a technology that will be compatible with all kind of browsers and OS’s because with the kind of technological advancements there is new browser, new software every day.
● Best ROI
A survey conducted by Internet Retailer states that “57.4% maintain that search engine marketing performed better or somewhat better than their other marketing programs….”. This clears that how SEO expertise is much reliable and produces high return on Investment.