Facebook welcomes home, a fresh social phone for Android
April 10, 2013
Well, Facebook phone has reached, or will reach on April 12, giving the social network massive a fresh window into its users’ mobile habits and a more compatible, always-on connection for groups of the Facebook community. “These days we’re finally going to talk about that Facebook phone or more exactly we’re going to chat about how you can revolve your Android phone into a fabulous communal device,” said Facebook CEO Mark Zuckerberg at yesterday’s extensively-anticipated introduction. Since, “We’re not building a phone as well as we’re not building an OS, but we’re also building something that’s a whole lot deeper than an app.” Facebook Home, an app and series of core services incorporated into select Android devices, will be preloaded on the HTC First, a new smartphone that AT&T will sell exclusively for $100 on agreement.
The latest mobile software, or family of integrated apps, will primarily only be present for download in the U.S. on a select number of Android-powered smartphones from HTC and Samsung, but Facebook decides to enlarge its reach with Home over the coming months.” We don’t want to create some sort of phone or operating system that only some people are going to utilize” Zuckerberg said. “A fabulous phone may sell 10 or 20 million units at most excellent… Even if we create a really superior phone, we’d only be serving 1 or 2 percent of our society.”
He illustrates Home as a “family of apps” that can be installed to conquest the home- and lock-screen of users’ phones. And why would Facebook want to be on users’ home and lock screens? The common mobile Facebook user tests their Facebook app up to 12 times a day, but the standard mobile user checks their appliance’s home screen 100 times a day. “What we desired to do with Home is offer a lot more worth in that moment,” said Adam Mosseri, director of product at Facebook.
“I think it’s good-looking safe to visualize that if you opt to have this Home experience, then you’re going to be in superior contact with your friends” on Facebook, Zuckerberg added. “A lot of people have been made over time over whether connecting with people online takes us away from connecting with people offline,” Zuckerberg says. But staying connected with people important to us isn’t frivolous, he said, “It’s a big part of what we do” and “who we are.”Facebook began reorganizing its business last year to be “mobile first,” and its revamped iOS app was the primary step in that direction. Home is another step, according to Facebook executives at today’s episode.
Home relies greatly on basic gestures such as long and short taps, swipes, and multi-touch. It adds a fresh cover feed that seems the moment users turn to their phone, a revamped messaging service that incorporates text and Facebook messages in the form of “chat heads” (pictured) and an app launcher. When asked about how Facebook plans to monetize the new product, Zuckerberg said: “There are no ads in this yet. I’m sure at some point there will be.”
He also clarify that explore will not be exclusive to any one provider, repeating the open nature of Android, and that data from individual usage will only be used to improve the performance of Home. Because of Android’s open architecture, Facebook didn’t have to partner with Google on the Home project, but Zuckerberg describes that the procedure is completely different with every mobile operating system. “The way you work on entire these operating systems is pretty different. Since, Apple is a pretty controlled environment…” and Facebook is in “active dialogue to do more with them, but eventually anything we do on Apple is going to happen in partnership with them.”
Facebook decides to launch a tablet version of Home “several months” after it launches on Android smartphones and is dedicated to a monthly update cycle.
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