The Ultimate Way to “E-commerce SEO“: How to GET Page 1 Ranking + Zero Paid Traffic
In the recent few years, Ecommerce is getting more and more attention from entrepreneurs and consumers, across the globe. Ecommerce proved its importance based on the fact where time is essence. Time plays an important role to both the business and consumers. With just a few clicks in minutes, a transaction or an order can be placed and completed via the internet with ease. As per the current retail trends 51% of Americans prefer online shopping and ecommerce is growing 23% year-over-year.
it is very important to keep your online store fully equipped with all the technology to attract maximum traffic.
We all know that SEO is not a cost but an investment with high returns.As, we cannot argue about the importance of a goof SEO strategy for an E-commerce store.
By utilising E-commerce SEO services you get to observe certain keywords attracting great conversion rates, working on that data you can actually lift your rank to top 3 spots on the first page, where most clicks are going. This exercise can actually bring you massive returns on your modest investment into SEO. There are several SEO tools available these days which can help E-Store Owners such as UberSuggest and Mozbar. Also it is important to understand that before you may plan to opt for any paid search campaigns, display advertising or social media ads, it’s essential that you get your homepage and site structure appropriate as per your customers.
You can drive all the traffic to your website, but if you don’t optimize your E-commerce website design for conversion and moreover you won’t get a return on that investment as well
You can take an easy test yourself to know that there is a requirement to optimize your E-commerce website. To do so open your website’s homepage and ask yourself two questions that if you were a customer then :
1. Within 5 seconds do you know what are you selling?
2. Website looks authentic enough that a customer will trust his credit/debit card to you?
If any of the answers is no then this is the time when you should optimise your e commerce website well, while doing so you need to keep certain points in mind:
• A clean design of website should be used which clearly focuses on the product without confusing your customer. A lot of recent survey shows that displaying product pictures on homepage attracts customers to make purchases and improve sales by 70.8%.
• Let your customers reach you easily by providing contact details.
• Prices and the shipping should be clearly displayed; it helps customer take decision faster and go ahead with shopping.
• Credibility is also something a customer is concerned about. So it is a good idea to associate your online store with some of trusted brands, so that some of their trust rubs on to yours as well.
• Testimonials and reviews are as important as anything else on your Homepage; my study on http://www.getelastic.com/customer-expectations
says that displaying your customer’s testimonials improves sales by 40.9%. As it helps in giving your customer more confidence about the quality of the product.
• Social media links when provided has also shown a sale boost by 22.7%. So it is very well worth to provide links to facebook, Instagram and twitter.
Optimising your website will help turning visitors in to customers, however to bring customer you need to know that Despite hundreds of signals and evolving algorithms, SEO still comes down to one major consideration: keywords. This is the single biggest thing to keep in mind when it comes to on-page SEO. As search engine optimisation is like a low hanging fruit for any and every e commerce website. SEO has proven to be the highest ROI, even then most online stores rely on social media or on the paid posts. They are good but no one realises that they need constant effort and money investment as well. Whereas SEO, only requires upfront effort and once you rank your website your sales practically goes on autopilot mode with no recurring expenses at all.
One of the main goals of any e-Commerce website is to get the highest search results. Due to this fact, an SEO game, to make Google, Bing and many other search engines show the “right” results on the top is always on for all the merchants. In this article, I would like to describe a short E-commerce SEO checklist that every online store owner should perform to improve SEO. No rocket science- just check and get it done:
3. Ensuring that GoogleBot is reaching your webpages: If Google is not able to fetch your online store it will not able to access your product pages, descriptions as well. So your store will not be able to rank in the search engines. To handle and avoid such situations, you will have to go to the webmaster tools and follow the below steps:
• Click on “the fetch as google” section.
• Fetch the needed URLs manually.
• Press submit to index button when you see the message that “the crawl is successful”.
• Your internal links or any third party links which relates to your online store can be added there as well.
• Also you will have to check for the errors in your robots.txt file and make sure that you’ve hidden required pages from the index.
• Launching a crawl test is essential to check on H1 and H2 tags, page titles, Meta descriptions, duplicate pages, 404 errors, etc. there are simple tools available to do so, one of the example is screaming frog.
4. Keep a check on any content duplicacy, to make sure that the content of your online store is unique and as per customer relevance.
5. Set up alerts for new notifications, as it is helpful in keeping a check on any fresh update. Also, make sure that all the links that point to your store are working without errors. Fix any issues as soon as possible. If there are mentions without links, request site owners to place them.
6. Mobile hits have already proven to be highest, so it is an important aspect that your online store is mobile friendly. This is and will further be a major SEO for E-commerce website in 2018.
7. Using keywords that compliments your products and services is most important; as it drives your sales like never before and help you compete with the bigger names of your industry.
8. Always stay updated with the statistics of organic traffic as per Google analytics. As if fast drop visits are happening to your online store, then it could be a result of penalty or may be of Google update. Webmaster tool can be used to check for the reasons for any penalty.
9. We cannot forget about SERP optimisation, you will have to make your search results stand out from other google top 10 links. See that meta titles and descriptions are added to all indexed pages.
I really hope this article will keep you fully equipped with all the information you need to have about how to seo optimise your e-commerce website and with E-commerce SEO checklist list. So take your online store to another level of success. I wish you a Happy selling experience with each customer!
As the owner of Exaalgia IT Solutions for over 5 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.