Backlinks have been known to be a major factor when determining your website ranking. But do backlinks still work?
Many SEO companies in the USA use articles, press releases, and many other sources to create backlinks for websites,
But the question is, do they still have the ranking power that they used to?
Matt Cutts mentioned that Google had tested an algorithm excluding backlinks from the ranking system.
Check out these Digital Marketing algorithms.
He said, “We don’t have a version like that that is exposed to the public, but we have run experiments like that internally, and the quality looks much, much worse.”
He continued, “We’ve played around with the idea of turning off backlink relevance, and at least for now, backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results.”
The Answer
The answer is YES!! Backlinks still work.
In SEO backlinks links work but also depend on SEO companies’ link-building tactics, or it might backfire and might get a website penalized or not helps in ranking.
Google takes action on those who have irrelevant links or links from untrustworthy sources.
However, there is a way to gain backlinks to your site without manually creating them, which is a natural way of links building.
How it’s done?
A great way to earn backlinks is to have websites linking back to your relevant resources such as blogs, articles, products, services, etc.
But remember, your webpage should be properly optimized, with proper keywords, title tags, headings, etc. Content or information should be useful for the users.
Social media is a great way to share your content and earn backlinks.
Social media have the potential to reach the target audience by instance.
People spend a lot of time on social media, so there is a good chance that your content will be shared. This is also another way of link building.
Final words
Backlinks still work and it improves SEO as long as it provides quality.
Backlinks are still considered as a website’s ranking.
As Matt Cutts stated, “It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part, is still a really, really big win in terms of quality for search results.”
Make sure your website is well optimized and has high-quality content.
Want to learn more about how link building can be effective, connect with us or send us your query.