SEO, or Search engine optimization has changed a lot over the years. The original tactics of SEO practices, such as black hat and stuffing articles full of key words have become more and more obsolete, while the experience of the users have helped to create more relevant strategies. No matter what industry you are in, the benefits of SEO have been proven time and again to be an important and viable business strategy. Not only is SEO cost-effective, it can actually increase sales and therefore income for your business. Sadly, however, many businesses are intimidated by the concept of SEO to put it to work for themselves. While SEO does take a bit of time to construct properly, the results make it worth the energy spent. In fact, SEO can be made quite simple.
What You Need to Know
There are a few things about SEO that you will need to know. Don’t worry, they are all simple concepts. While Google’s process for assessing and calculating search ranking can be very complicated, there are only a few requirements needed to get higher ranks for certain searches. First of all, you need to market your brand in such a way that it is seen as an authority. Then, you have to publish only that content which users are searching for… those terms that will be useful and beneficial to them. Sites which feature both of these concepts will get higher rankings in Google. There are three ways to make both of these things happen:
Delivering the Right Content – Content will always be one of the most important parts of your website. And since first impressions count the most, the very first piece of your content must be relevant, viable, and beneficial to readers. Google must also be able to “read” what the purpose of every page is, and “get” what type of niche your company is in. This content should also let the readers know what your products or services are for, why they should be interested in your products and services, and make them feel comfortable doing business with you. Once this piece of content is created, you will need to add a blog which features at least two articles of 500 words each, per week. Slowly, as your company grows, you will want to expand this to more articles per week. Remember that the blog should be relevant to your business, feature keywords about your business, pique the reader’s attention, and answer as many questions as you can.
Using Inbound Links – Using inbound links is another way to create a strong online presence for your business. This is a simple way to increase traffic to your site. For example, you might choose to take your inbound links from the content on a guest bog. Don’t use the same source too often, however. You will want to get links from many different sources. You should always make sure that these links are relevant to your business and readers.
Establish a Strong Social Media Presence – Establishing a strong presence on social media is vital to almost any business in today’s world. In fact, this is so important that it should be one of the first steps that you take. As soon as you have a name for your business, you should claim that name for as many social media accounts as possible. Facebook, Twitter, LinkedIn, and many other social media avenues can be your first advertising platform. You will also want to search for your business name periodically and make sure that any information online is correct.
Those are just a few ideas for how you can make SEO simple and easy. Of course, as time goes on and your business grows, you will want to add more strategies and practices of SEO for your company.
As the owner of Exaalgia IT Solutions for over 5 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.